blogThonga Beach Lodge Nominated as South Africa’s Leading Beach Hotel in 2024 at WTA

Isibindi’s Thonga Beach Lodge has been nominated as South Africa’s leading beach hotel at the 2024 World Travel Awards.

What are the World Travel Awards?

The World Travel Awards (WTA) are high-profile accolades in tourism, hospitality, and travel. The awards were established in 1993 to acknowledge, reward, and celebrate excellence in travel and tourism sectors across the globe.

Purpose and Importance

The WTA aim to enhance customer experience by encouraging competition, stimulating innovation, and recognising top-tier service providers in various categories. Winning a World Travel Award is considered a hallmark of quality and can significantly boost a company’s reputation and visibility.

Categories

The awards cover a wide range of categories, including but not limited to:

• Airlines and Airports: Best Airline, Best Business Class, Best Airport, etc.
• Hotels and Resorts: Leading Hotel, Leading Resort, Leading Boutique Hotel, Leading Beach Hotel, etc.
• Destinations: Leading Beach Destination, Leading Cultural Destination, Leading Tourist Attraction, etc.
• Tour Operators and Travel Agencies: Leading Tour Operators, Leading Travel Agencies, etc.
• Cruises: Leading Cruise Line, Leading River Cruise Line, etc.

Regional and Global Awards

The WTA has both regional and global ceremonies. A series of regional events across the globe are held throughout the year, culminating in an annual Gala Ceremony to announce the winners. This structure allows the awards to recognise excellence on both a local and global scale.

Voting Process

The winners of the World Travel Awards are selected through a rigorous voting process. Votes are cast by travel professionals, industry insiders, and the public, with both groups having their votes weighted equally. This comprehensive voting system ensures that the winners are chosen based on a broad consensus.

Voting Step-By-Step Guide

• Register and create an account on the WTA website.
• WTA will send you a verification link to your email account, and you will need to verify your email address before logging in to cast your vote.

Note: Travel Industry voters may apply to upgrade their account to “industry” status by providing their company details and association membership number during registration and submitting a minimum of 10 votes. Votes cast by verified industry voters will count as two votes. Votes cast by non-industry voters will count as one vote.

Vote for Thonga Beach Lodge

Your vote can make a real difference in helping Thonga Beach Lodge secure this honour by casting your vote here: vote for Thonga.

Past Winners:

• 2020 – 2023 : Morukuru Beach Lodge
• 2018 – 2019: The Bay Hotel
• 2017: Birkenhead House

Impact of Winning

Winning a World Travel Award can have several benefits:

1. Brand Recognition: Enhanced visibility and credibility in the industry.
2. Customer Trust: Increased customer trust and loyalty due to the recognition of excellence.
3. Marketing Opportunities: Ability to leverage the award in marketing campaigns.
4. Employee Morale: Boost in employee pride and motivation.

The World Travel Awards play a crucial role in setting industry standards by recognising and rewarding excellence. The awards encourage service providers to strive for higher standards and innovation, ultimately enhancing customer satisfaction.